Starting a Meeting (Formal Meeting)
A: On behalf of Vision Corporation, I’d like to call this meeting to order.This is a meeting of some of the
key players in our company: our top managers. Our purpose this morning is to hear a presentation
about a new initiative for outreach and marketing, and to discuss this plan with all of you. This is a
presentation that all of us have looked forward to. This initiative marks a new milestone in the evolution
of our company. First, it serves as an assessment of where our company is now in terms of
communicating its message to its customers domestically and abroad. Furthermore, this plan
has the potential to drive our company forward by transforming our corporate outreach and marketing strategies.
We are delighted that all of the major contributors to this initiative are here today. They will use their unique perspectives to talk about the current state of affairs in terms of outreach and marketing, give details about the new proposed initiative, and outline the path for implementation.
GLOSSARY
to call a meeting to order – to officially begin a meeting
* Mr. Powell always calls his meetings to order at exactly 8:05 a.m.
key player – important team members; people who are very important in a project or business
* Gavin is a key player in that organization, because he is the only person who understands the software program.
initiative – program, idea, or project, usually to improve a situation; to use a new approach to do something
* That organization has an initiative to give free breakfasts to every poor child in the city.
outreach – communication with people outside of an organization or business
* The university has an outreach program that teaches farmers to use less water.
marketing – a plan for making other people want to buy a product or service
* The bank’s marketing strategy includes giving customers free coffee when they come into the office.
milestone – a small accomplishment or achievement that is part of a larger project or goal
* Earning a high school diploma and undergraduate degree were major milestones for Larry, who has always wanted to earn a Ph.D.
evolution – development over time, usually of something that begins small or simple and changes to something bigger or more complex
* The evolution of the legal system in the United States has taken centuries.
assessment – evaluation of one’s progress in doing something
* The army’s assessment of soldiers’ health includes their running speed and their strength.
in terms of – regarding; with reference to; related to
* The company has the highest sales in the country, but in terms of the number of employees, it is very small.
to outline – to briefly describe the main points of an idea or plan
* When people don’t have time to read a report, they sometimes ask their assistants to outline the most important ideas.
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