• Business Idioms and Phrases part 3 اصطلاحات بازرگانی

    Business Idioms and Phrases part 3 اصطلاحات بازرگانی

    ۷٫ On a shoestring

    When you do something on a shoestring, you’re working on a tight budget or with very little money.

    Sample sentence: It’s going to be a challenge doing such a big project on a shoestring but we’ll try our best.

    8. From the ground up

    If you build a business or project from zero or from the bottom, you’re starting from the ground up.

    Sample sentence: Have you read the news about the enterprising 12-year-old who’s building her business from the ground up?

    9. Behind the scenes

    This phrase is used to describe something, usually work, that’s done or that happens away from public view.

    Sample sentence: Organizing a roadshow may look easy, but do you have any idea how much hard work we’ve put in behind the scenes?

  • Business Idioms and Phrases part 2 اصطلاحات بازرگانی

    Business Idioms and Phrases part 2 اصطلاحات بازرگانی

    ۴٫ Bring to the table

    To bring [something] to the table means to bring something of use or benefit (skills, experience, etc.) to a job or business activity (project, meeting, etc.).

    Sample sentence: We need someone on the team who can bring project management experience to the table.

    5. Learning curve

    A learning curve is used to describe the effort someone has to make to gain experience or learn a new skill set. A steep learning curve indicates the task may be difficult and therefore take more effort.

    Sample sentence: She is welcome to join our team, but there will be a steep learning curve.

    6. Get off the ground

    To get [something] off the ground means to start doing a job or project, usually after much discussion or planning.

    Sample sentence: A lot more money will be required to get this project off the ground.


  • Business Idioms and Phrases part 1 اصطلاحات بازرگانی

    Business Idioms and Phrases اصطلاحات بازرگانی

    ۱٫ Get down to business

    To begin doing something with the seriousness or determination the action requires; to begin doing what needs to be done.

    Sample sentence: OK, let’s quit fooling around and get down to business. Ladies and gentlemen, welcome to our offices. Let’s get down to business, shall we?

    2. From day one

    This means “since the beginning.” You often hear the phrase from day one used in the workplace to talk about something that has been true since the very first day a project or business began.

    Sample sentence: I hope management realizes that our deadlines are very tight. We need to hire more people immediately. We’ve been short-handed from day one.

    3. Learn the ropes

    Learn the ropes is used in situations where someone, usually a new co-worker, needs to learn the basics of how something is done.

    Sample sentence: The three new members of our project team will need to learn the ropes ASAP.

  • Business English Vocabulary part 1 لغات و اصطلاحات انگلیسی بازرگانی

    Business English Vocabulary part 1  لغات و اصطلاحات انگلیسی بازرگانی

    advertising - show your products to customers through radio, television or newspapers
    “What is the best way for us to advertise our product?”

    afford - able to buy, have enough money to buy

    “Television is the best advertising, but the most expensive. Can we afford it?

    agenda - a detailed plan for a meeting.

    “The first item on our agenda is advertising.”

    booming - business is growing very fast

    “This year business is booming, so we can start thinking about increasing our investments.”

    borrow - getting money from someone else, or from a bank, which we must pay back later
    “We need to borrow $100,000 to expand our business.”

    brand - the name of a well-known product (McDonald’s, Coca Cola, Volkswagen, etc.)
    “We’ll need to borrow money for advertising, then we’ll build our brand awareness.”

    break even - when our spending equals the amount we receive from sales

    “The company didn’t make money nor lose money during the last quarter. They just broke even.”

    bribe - secretly paying money to get special favors from a company or government official
    “She was sent to prison for 30 years for trying to bribe a high official.”

    budget - a detailed plan for spending money
    “The second item on our agenda is the budget. We need to pay special attention to advertising, marketing and building our sales staff. Oh, and we need to significantly increase our budget for English teachers!”

    calculate - to count, add, subtract, multiply, divide numbers
    “It’s not hard to calculate – if we keep spending more money than we take in, we’ll have to sell more!”

    cancel - to decide NOT to buy something that you had agreed to before
    “Before they cancel the order, find out what the problem is and fix it!”

    capital - money
    “If we had more capital to invest, we would build a new factory.”

    charge for - ask money for payment
    “We never charge for repairs. Making sure our products work is included in the purchase price.”

    CEO - the top officer in a company, the chief executive officer
    “How can we find a good CEO who knows how to run a business in today’s business environment?”

    CFO - the top financial officer in a company
    “The CFO will be attending today’s meeting to talk about fundamental accounting principles.”

    commission - a percentage of each sale that goes directly to the salesperson
    “Our salespeople get 10% for each item sold, but that increases as he or she sells more.”

    competition - other companies that make the same product as yours
    “We face tough competition, but our product has some important advantages.”

    consumption - the total amount of product bought in a market
    “Although prices have fallen, overall consumption is higher, so we can still make money.”

    credit - when you buy first, but pay later
    “You can buy this product on credit. The payment will be due in 90 days.”

    currency - the money of one country
    “If you exhange currency in the airport, you’ll pay a large commission. Go to a bank instead.”

  • The Most Widely-used Business Idioms اصطلاحات بازرگانی

    The Most Widely-used Business Idioms اصطلاحات بازرگانی




    24/7 “24/7″ means 24 hours a day, seven days a week. The convenience store on the corner is open 24/7.
    a tough break When something unfortunate happens, it can be called a “tough break.” It was a tough break for us when Caroline quit. She was one of our top performers.
    ahead of the curve To be “ahead of the curve” means to be more advanced than the competition. We’re investing a lot of money in research and development so we can stay ahead of the curve.
  • Business Conversation 41 مکالمه بازرگانی

    Business Conversation 41

    A Possible Promotion


    Mr. Henri: …I’d like to talk some more about your current job.
    Ms Peters: Fine. What would you like to know?

    Mr. Henri: You have worked for the Wildlife Fund for three years, haven’t you?
    Ms Peters: That’s right. I began working at the Wildlife Fund three years ago.

    Mr. Henri: How many positions have you had since you began there?
    Ms Peters: I’ve had three different positions. The most recent is as an assistant researcher. I’ve been an assistant researcher since January.

    Mr. Henri: You worked as a copy writer before moving onto that position, didn’t you?
    Ms Peters: Yes, I did. I was responsible for first drafts of background information.

    Mr. Henri: Great. How long have you wanted to become an editor?
    Ms Peters: I graduated from Brown in journalism and have dedicated my career to becoming an editor since then.

    Mr. Henri: You live here in Seattle, don’t you?
    Ms Peters: Actually, I don’t. I currently live in Portland.

    Mr. Henri: How long have you lived there?
    Ms Peters: I’ve lived in Portland since 1997.

    Mr. Henri: You enjoy living in the Northwest, don’t you?
    Ms Peters: Yes I do. I’ve lived here my entire life.

    Mr. Henri: Right, this job would include a lot of travel. How do you feel about that?
    Ms Peters: Oh, I’d love to travel more for my job. I’ve travelled for work since I began my last job and I really enjoy it.

    Mr. Henri: Great. I imagine you can use a computer, can’t you?
    Ms Peters: Yes, I can. I’ve used a computer for a number of years.

    Mr. Henri: Well, thank you very much for coming into today. We’ll let you know by the beginning of next week.
    Ms Peters: Thank you Mr. Henri. I look forward to the opportunity to work with you in the future.

  • Business Conversation 40 مکالمه بازرگانی

    Business Conversation 40 مکالمه بازرگانی

    Practicing a Presentation

    Mike: Anne, can I run the new presentation by you?
    Anne: Certainly, I’d love to hear some of the new concepts.

    Mike: OK, here goes … On behalf of myself and Sport Outfitters, I’d like to welcome you. My name’s Mike Andersen. This morning, I’d like to outline our new campaign concepts that have been recently developed.
    Anne: Excuse me, who was invited to this conference?

    Mike: Our sales representatives from our branch offices were asked to come. I think a number of upper-management representatives were also invited.
    Anne: That’s good. Our marketing approach is going to be completely revamped.

    Mike: And that’s why we need everyone to be informed. So, I’ll continue. You’ll be given the background and I’ll talk you through the results of some of our recent market studies.
    Anne: How many surveys were completed?

    Mike: I think about 100,000 were returned to the company. Our marketing team was very pleased with the response.
    Anne: OK, continue…

    Mike: The presentation has been divided into three parts. First, our past approach. Secondly, present changes that will be made. Thirdly, future forecasts …
    Anne: That sounds good.

    Mike: If you have any questions, please don’t hesitate to ask. At the end of this presentation, a short advertisement will be shown to give you an idea of where we are going.
    Anne: Good job Mike. I hope your graphics are being put together by Bob.

    Mike: Of course they are, you know he’s the best!

  • Business conversation 39 مکالمه بازرگانی

    Business conversation 39 مکالمه بازرگانی

    David: Hello, David Hopkins speaking.

    Mike: Hello, this is Mike in sales. Could I speak to Frank please?
    David: I’m afraid he’s not available at the moment. Would you like to leave a message?

    Mike: I’m calling to put off a meeting we had scheduled for this afternoon.
    David: Just a moment, let me take this down. Could I have your name again?

    Mike: Certainly, it’s Mike Andersen.
    David: Oh, hello Mr. Andersen. This is David Hopkins, we went through next months’ shipping orders together last week.

    Mike: Oh, yes. I remember. How are you doing?
    David: Fine thank you. Now, you’d like to push back this afternoon’s meeting.

    Mike: Yes, if you could ask Frank to give me a call so we can work out another time.
    David: OK. That’s fine. Is there anything else I can pass on?

    Mike: Well, if you could bring up the upcoming deadline we need to meet.
    David: Certainly, I’ll make sure he gets the message. Does he have your extension?

    Mike: He should, but I’ll give it to you just in case – it’s 3478
    David: ۳۴۷۸ right. I’ll have him get back to you as soon as he gets in. Oh, I see Frank is in his office now, shall I put you through?

    Mike: Thanks – and thanks for your help.

  • Business Conversation 38 مکالمه بازرگانی

    Business Conversation 38 مکالمه بازرگانی

    Anne: You must be George. Let me introduce myself, I’m Anne.

    George: Pleased to meet you Anne. I hear we’re going to be spending a lot of time together.

    Anne: Yes, that’s right – we have to get the southwest regional sales department into shape. I’ve been working in the northwest regional sales department up till now.
    George: I’d been working on Asian sales before I was transferred here last week.

    Anne: Well, it’s a pleasure to have you on board. I know we’ve both been with the company for a long time.
    George: Yes, I’ve been involved with Sport Outfitters for over ten years. How about you?

    Anne: I’ve been here for about five years now.
    George: I’m looking forward to working with you. What were you responsible for in the northwest regional sales department?

    Anne: I was in charge of new market research. I also spent a lot of time traveling to our various outlets.
    George: Your experience will serve us well as we develop new angles.

    Anne: I think we’ll be able to solve most of our problems by concentrating on improved communications and co-operation between our various representatives.
    George: What do you think has caused the sudden decline in sales?

    Anne: To tell you the truth, I’m concerned about market saturation.
    George: I agree. Well, why don’t we meet later this afternoon to discuss the situation in-depth.

    Anne: That sounds great. How about meeting at three?
    George: Can we make that three thirty?

    Anne: Fine, I’ll see you then

  • Business Conversation 37مکالمه بازرگانی

    Business Conversation 37مکالمه بازرگانی

    Social media marketing

    Bob: We’ve undertaken so many changes over the past few months, I’d like to get your take on how things are shaping up.
    John: There have certainly been some challenges, but I’d say we’re on track to hit our targets for the year’s end.

    Bob: Where do you think our greatest advantage lies in regards to our competition?
    John: We’re taking advantage of the economies of scale. We’ve been able to reduce our price point, which gives us the competitive edge in pricing.

    Bob: Our new supply chain has really been pushed by the top brass. We’re also thinking about expanding this strategy to other segments of the market.
    John: It’s been tough on our competition, they just can’t keep up. Not only that, but our uniqueness is finally being perceived by a wider audience.

    Bob: Our breadth really can’t be beat. Marketing’s also been dong excellent job on getting that message out.
    John: Our sportswear line combines durability, uniqueness and comfort – at an incredibly affordable price. Can’t beat that!

    Bob: We’re also leveraging social media to get the message out. It’s new territory, but we need to continue to hone that message.
    John: Social media is an entirely new game, marketing’s brought in some consulting specialists to help us take advantage of these new technologies.

    Key Vocabulary

    Verb Forms

    to undertake changes = to enter the process of making changes
    to get someone’s take on something = ask for someone’s opinion
    to shape up = to turn out, to become
    to be on track to hit a target = to be moving in the right direction towards a goal
    to get the message out = to market effectively
    to leverage social media = to take advantage of Facebook, Twitter and other social networking tools
    to hone a message = to improve a particular advertising point

    Key Phrases

    economies of scale = lower cost due to large number merchandise production or manufacturing
    price point = price
    competitive edge = advantage over the competition
    supply chain = the businesses involved in providing a product
    top brass = management
    social media = Facebook, Twitter and other social networking sites