• Business Idioms and Phrases part 1 اصطلاحات بازرگانی

    Business Idioms and Phrases اصطلاحات بازرگانی

    ۱٫ Get down to business

    To begin doing something with the seriousness or determination the action requires; to begin doing what needs to be done.

    Sample sentence: OK, let’s quit fooling around and get down to business. Ladies and gentlemen, welcome to our offices. Let’s get down to business, shall we?

    2. From day one

    This means “since the beginning.” You often hear the phrase from day one used in the workplace to talk about something that has been true since the very first day a project or business began.

    Sample sentence: I hope management realizes that our deadlines are very tight. We need to hire more people immediately. We’ve been short-handed from day one.

    3. Learn the ropes

    Learn the ropes is used in situations where someone, usually a new co-worker, needs to learn the basics of how something is done.

    Sample sentence: The three new members of our project team will need to learn the ropes ASAP.

  • Business Conversation 41 مکالمه بازرگانی

    Business Conversation 41

    A Possible Promotion


    Mr. Henri: …I’d like to talk some more about your current job.
    Ms Peters: Fine. What would you like to know?

    Mr. Henri: You have worked for the Wildlife Fund for three years, haven’t you?
    Ms Peters: That’s right. I began working at the Wildlife Fund three years ago.

    Mr. Henri: How many positions have you had since you began there?
    Ms Peters: I’ve had three different positions. The most recent is as an assistant researcher. I’ve been an assistant researcher since January.

    Mr. Henri: You worked as a copy writer before moving onto that position, didn’t you?
    Ms Peters: Yes, I did. I was responsible for first drafts of background information.

    Mr. Henri: Great. How long have you wanted to become an editor?
    Ms Peters: I graduated from Brown in journalism and have dedicated my career to becoming an editor since then.

    Mr. Henri: You live here in Seattle, don’t you?
    Ms Peters: Actually, I don’t. I currently live in Portland.

    Mr. Henri: How long have you lived there?
    Ms Peters: I’ve lived in Portland since 1997.

    Mr. Henri: You enjoy living in the Northwest, don’t you?
    Ms Peters: Yes I do. I’ve lived here my entire life.

    Mr. Henri: Right, this job would include a lot of travel. How do you feel about that?
    Ms Peters: Oh, I’d love to travel more for my job. I’ve travelled for work since I began my last job and I really enjoy it.

    Mr. Henri: Great. I imagine you can use a computer, can’t you?
    Ms Peters: Yes, I can. I’ve used a computer for a number of years.

    Mr. Henri: Well, thank you very much for coming into today. We’ll let you know by the beginning of next week.
    Ms Peters: Thank you Mr. Henri. I look forward to the opportunity to work with you in the future.

  • Business Conversation 40 مکالمه بازرگانی

    Business Conversation 40 مکالمه بازرگانی

    Practicing a Presentation

    Mike: Anne, can I run the new presentation by you?
    Anne: Certainly, I’d love to hear some of the new concepts.

    Mike: OK, here goes … On behalf of myself and Sport Outfitters, I’d like to welcome you. My name’s Mike Andersen. This morning, I’d like to outline our new campaign concepts that have been recently developed.
    Anne: Excuse me, who was invited to this conference?

    Mike: Our sales representatives from our branch offices were asked to come. I think a number of upper-management representatives were also invited.
    Anne: That’s good. Our marketing approach is going to be completely revamped.

    Mike: And that’s why we need everyone to be informed. So, I’ll continue. You’ll be given the background and I’ll talk you through the results of some of our recent market studies.
    Anne: How many surveys were completed?

    Mike: I think about 100,000 were returned to the company. Our marketing team was very pleased with the response.
    Anne: OK, continue…

    Mike: The presentation has been divided into three parts. First, our past approach. Secondly, present changes that will be made. Thirdly, future forecasts …
    Anne: That sounds good.

    Mike: If you have any questions, please don’t hesitate to ask. At the end of this presentation, a short advertisement will be shown to give you an idea of where we are going.
    Anne: Good job Mike. I hope your graphics are being put together by Bob.

    Mike: Of course they are, you know he’s the best!

  • Business conversation 39 مکالمه بازرگانی

    Business conversation 39 مکالمه بازرگانی

    David: Hello, David Hopkins speaking.

    Mike: Hello, this is Mike in sales. Could I speak to Frank please?
    David: I’m afraid he’s not available at the moment. Would you like to leave a message?

    Mike: I’m calling to put off a meeting we had scheduled for this afternoon.
    David: Just a moment, let me take this down. Could I have your name again?

    Mike: Certainly, it’s Mike Andersen.
    David: Oh, hello Mr. Andersen. This is David Hopkins, we went through next months’ shipping orders together last week.

    Mike: Oh, yes. I remember. How are you doing?
    David: Fine thank you. Now, you’d like to push back this afternoon’s meeting.

    Mike: Yes, if you could ask Frank to give me a call so we can work out another time.
    David: OK. That’s fine. Is there anything else I can pass on?

    Mike: Well, if you could bring up the upcoming deadline we need to meet.
    David: Certainly, I’ll make sure he gets the message. Does he have your extension?

    Mike: He should, but I’ll give it to you just in case – it’s 3478
    David: ۳۴۷۸ right. I’ll have him get back to you as soon as he gets in. Oh, I see Frank is in his office now, shall I put you through?

    Mike: Thanks – and thanks for your help.

  • Business Conversation 38 مکالمه بازرگانی

    Business Conversation 38 مکالمه بازرگانی

    Anne: You must be George. Let me introduce myself, I’m Anne.

    George: Pleased to meet you Anne. I hear we’re going to be spending a lot of time together.

    Anne: Yes, that’s right – we have to get the southwest regional sales department into shape. I’ve been working in the northwest regional sales department up till now.
    George: I’d been working on Asian sales before I was transferred here last week.

    Anne: Well, it’s a pleasure to have you on board. I know we’ve both been with the company for a long time.
    George: Yes, I’ve been involved with Sport Outfitters for over ten years. How about you?

    Anne: I’ve been here for about five years now.
    George: I’m looking forward to working with you. What were you responsible for in the northwest regional sales department?

    Anne: I was in charge of new market research. I also spent a lot of time traveling to our various outlets.
    George: Your experience will serve us well as we develop new angles.

    Anne: I think we’ll be able to solve most of our problems by concentrating on improved communications and co-operation between our various representatives.
    George: What do you think has caused the sudden decline in sales?

    Anne: To tell you the truth, I’m concerned about market saturation.
    George: I agree. Well, why don’t we meet later this afternoon to discuss the situation in-depth.

    Anne: That sounds great. How about meeting at three?
    George: Can we make that three thirty?

    Anne: Fine, I’ll see you then

  • Business Conversation 37مکالمه بازرگانی

    Business Conversation 37مکالمه بازرگانی

    Social media marketing

    Bob: We’ve undertaken so many changes over the past few months, I’d like to get your take on how things are shaping up.
    John: There have certainly been some challenges, but I’d say we’re on track to hit our targets for the year’s end.

    Bob: Where do you think our greatest advantage lies in regards to our competition?
    John: We’re taking advantage of the economies of scale. We’ve been able to reduce our price point, which gives us the competitive edge in pricing.

    Bob: Our new supply chain has really been pushed by the top brass. We’re also thinking about expanding this strategy to other segments of the market.
    John: It’s been tough on our competition, they just can’t keep up. Not only that, but our uniqueness is finally being perceived by a wider audience.

    Bob: Our breadth really can’t be beat. Marketing’s also been dong excellent job on getting that message out.
    John: Our sportswear line combines durability, uniqueness and comfort – at an incredibly affordable price. Can’t beat that!

    Bob: We’re also leveraging social media to get the message out. It’s new territory, but we need to continue to hone that message.
    John: Social media is an entirely new game, marketing’s brought in some consulting specialists to help us take advantage of these new technologies.

    Key Vocabulary

    Verb Forms

    to undertake changes = to enter the process of making changes
    to get someone’s take on something = ask for someone’s opinion
    to shape up = to turn out, to become
    to be on track to hit a target = to be moving in the right direction towards a goal
    to get the message out = to market effectively
    to leverage social media = to take advantage of Facebook, Twitter and other social networking tools
    to hone a message = to improve a particular advertising point

    Key Phrases

    economies of scale = lower cost due to large number merchandise production or manufacturing
    price point = price
    competitive edge = advantage over the competition
    supply chain = the businesses involved in providing a product
    top brass = management
    social media = Facebook, Twitter and other social networking sites

  • Business Conversation 36 مکالمه بازرگانی

    Business Conversation 36 مکالمه بازرگانی

    Deliveries and Suppliers

    Susan: Doug, can I talk with you for a moment?
    Doug: What can I do for you Susan?

    Susan: I’m concerned about the delays we’re experiencing with some of our suppliers.
    Doug: We’re doing everything to get back on schedule.

    Susan: Could you give me an approximate timeline?
    Doug: A number of deliveries are arriving tomorrow. Unfortunately, this time of year is often troublesome.

    Susan: That’s not good. We can’t make excuses to our clients. Are all shipments affected?
    Doug: No, but it is summer and some companies are cutting back until September.

    Susan: Where are most of our suppliers located?
    Doug: Well, most of them are in China, but there are a few in California.

    Susan: How does that affect deliveries?
    Doug: Well, there are weather delays and shipment delays due to reduced production. Sometimes, larger packages are delayed because of a bottleneck at the distribution point.

    Susan: Is there any way around these delays?
    Doug: Well, we often work with delivery services such as UPS, Fed ex or DHL for our most urgent shipping. They guarantee door-to-door deliveries within 48 hours.

    Susan: Are they expensive?
    Doug: Yes, they’re very expensive at that cuts into our bottom line.

    Key Vocabulary

    to get back on schedule
    to cut back
    to make excuses
    increased / reduced production
    distribution point
    bottom line
    to cut into

  • Business Conversation 35 مکالمه بازرگانی

    Business Conversation 35


    Tomorrow’s Meeting

    Alice: We’re having a meeting tomorrow. Can you make it?
    Kevin: When is it taking place?

    Alice: We’re planning on 10 o’clock. Is that OK?
    Kevin: Yes, that’ll be fine.

    Alice: We’re going to go over last quarter’s sales figures.
    Kevin: Good. I have some input I’d like to make.

    Alice: Frank is also going to make some suggestions on improving the bottom line.
    Kevin: That’ll be interesting. He’s got keen insights.

    Alice: Yes, he’s going to outline some new sales strategies.
    Kevin: Is Alan attending?

    Alice: No, he’s flying to San Francisco and won’t be able to make it.
    Kevin: Oh well, maybe He’ll phone in.

    Key Vocabulary

    to make a meeting
    to take place
    sales figures
    bottom line
    to phone in

  • Business conversation 34 مکالمه بازرگانی

    Business conversation 34 مکالمه بازرگانی

    Placing an Order

    on the telephone

    Jane Tegal: Hello, this is Jane Tegal from Excellerator Co. calling. May I speak to Mr. Mitchell?
    Arthur Mitchell: Hello Ms Tegal, this is Arthur Mitchell.

    Jane Tegal: Hello, I’d like to place an order for a number of your Millennium desk units.
    Arthur Mitchell: Certainly. How many were you interested in ordering for purchase?

    Jane Tegal: Quite a few. Do you have many available in the warehouse?
    Arthur Mitchell: We keep a large supply in stock. There’s also a showroom with quite a few on hand. It shouldn’t be a problem.

    Jane Tegal: Well then. I’d like 75 units by the end of the month. Could I get an estimate before place an order?
    Arthur Mitchell: Certainly, I’ll have it for you by the end of the day.

    Jane Tegal: What does the estimate include?
    Arthur Mitchell: Estimates include merchandise, packaging and shipping, duty if required, any taxes and insurance.

    Jane Tegal: Do you ship door-to-door? 
    Arthur Mitchell: Certainly, all shipments are door-to-door. Delivery dates depend on your location, but we can usually deliver within 14 business days.

    Jane Tegal: Thank you for your help.
    Arthur Mitchell: My pleasure. You can expect an e-mail by 5 this afternoon.

    Key Vocabulary

    unit to place an order
    to purchase
    to be available
    in stock
    to be on hand
    door-to-door shipping
    to depend on something

  • Business Conversation 33مکالمه بازرگانی

    Business Conversation 33


    Funds Transfer and Deposits

    Maria: Alice, have you transferred the funds to the Anderson account yet?
    Alice: No, I haven’t done that yet.

    Maria: Good, there are a few changes we need to make. 
    Alice: Really? It’s good I haven’t had a chance to go to the bank yet. What has been changed?

    Maria: They’ve asked to how the funds transferred into three different accounts. Here’s the updated information.
    Alice: This looks more complicated.

    Maria: It’s not that difficult. Just take along the account numbers, amounts and payment scheme to the bank with you.
    Alice: Am I authorized to make these changes?

    Maria: I can call ahead and let them know. Here’s the PIN number in any case.
    Alice: Is there anything else I need to do?

    Maria: Yes, could you make these deposits when you go. 
    Alice: Certainly, which accounts do you want to use.

    Maria: Deposit the checks into our savings account. Put the cash into checking 
    Alice: OK, I’ll probably leave in about a half an hour.

    Key Vocabulary

    to transfer funds
    payment scheme
    to be authorized to do something
    to call ahead
    PIN number