Starting a Meeting (Informal Meeting)
Okay, everybody. Please take a seat. Let’s get started. I’ve called this meeting of our top salespeople so that all of you get a chance to hear about the new plan to get our company out there in order to reach more of our potential market. First, we’ll hear a presentation from the team that has been working on this. Then, we’ll discuss it to get your feedback and put our heads together to see if there are any other ideas.
While the team is getting set up, let me say a few words. What does this new plan mean for our company? First, it’s a reality check on where we are right now in terms of getting our message to our customers. Second, this plan has the potential to move the company forward. One of our main challenges, as you all know, is staying relevant in this changing market. Today’s presentation has some really innovative ideas about how we can do this.
GLOSSARY
to get (something) out there - to make something more familiar to the public; to increase something’s public presence
* We need to get our message out there so that people know what great work our organization is doing.
potential market – the group of people who do not buy a product, but would probably be interested in it
* Our toys are used mostly by girls ages 4-6, but we believe that our potential market includes boys ages 5-7, too.
feedback – positive or negative reactions to an idea or to someone’s work
* At the end of the course, the teacher will ask us to give our feedback about how to make it better next year.
to put (our/their) heads together – to work as a group to think of new ideas or better solutions
* When Brandon and Antonio put their heads together, they are able to think of some very creative new ideas.
to say a few words – to speak about something for a short period of time
* At weddings, the parents of the married couple usually say a few words to wish the couple a happy life together.
reality check – a realistic look at the true situation; an objective and factual analysis; a reminder of the true facts
* Amanda thought that her dog-walking business would be a great success, but learning that there were already 14 other such businesses in her city was a reality check for her.
relevant – important; related to the current situation
* The cost of books is very relevant for college students who don’t have very much money.
innovative – new, creative, and interesting
* The new CD players have an innovative design that is very popular.
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