Beginning a Presentation- Formal Meeting
As I mentioned, our market share has been sliding for the past year. Naturally, Vision Corporation is alarmed by these changes and wants to understand the underlying reasons. The truth is, we’re not entirely sure why we’re losing market share, but we have identified three factors that may contribute to the cause: a growing number of competitors, our product’s features, and poor advertising.
First, the number of competitors in our industry has doubled in the past year. To counter this, we must learn to differentiate Vision Corporation from the other companies. Second, our product lacks some of the features that customers are looking for. We need to improve our product and make it the best market offering. Third, our advertising has been ineffective in reaching our potential customers. We need to rethink our marketing campaigns and make sure that we’re targeting the right market. Now I’m going to turn things over to Ms. Graff, who will discuss the findings of her focus groups.
As I mentioned… – a phrase used to refer back to something that was said earlier
* As I mentioned in our meeting last week, our new employee Chantrelle is going to start working here tomorrow.
to contribute – to add to something; to make something stronger, bigger, or better
* A good educational system can contribute to a stronger economy.
competitor – a person or a business that sells a similar product to a similar group of customers as you do
* Hewlett-Packard and Gateway are competitors in the computer industry.
to counter – to work against something; to balance something by working in the opposite direction
* Daniel ate a lot of food during the holidays, but he countered the extra calories by running 10 miles each day.
market offering – a product that is available for sale to customers
* Microsoft has many software programs among its market offerings.
ineffective – not effective; not able to do what something is supposed to do
* Medication is ineffective if patients forget to take it when they’re supposed to.
marketing campaign – a strategy for letting people know about a product or service and making them want to buy it
* The new marketing campaign includes a mixture of television and radio commercials.
to target – to aim for; to try to reach; to design something for
* The American Cancer Association tries to target smokers by educating them and helping them stop smoking.
findings – results of a research project; outcome of an investigation
* The researchers’ findings showed that exercising 30 minutes each day can help people live longer.