واژگان بازرگانی شماره ۴

Beginning a Presentation- Informal Meeting

Shawn: As I said a moment ago, our market share has taken a nosedive in the last year. Why? We think it’s a combination of three things: (one) there’s a lot more competition now than there was a year ago, (two) our product isn’t meeting the needs of the market, and (three) our advertising is speaking to the wrong customers. These are some pretty serious but not insurmountable problems, so let’s take a look at the solutions we’ve come up with.

First, we’re facing twice as many competitors as we were a year ago, so we need to make sure that customers know that Vision Corp. is the best in the business. Second, we need to make sure that our product has all the bells and whistles that our customers have come to expect. And third, we have to revamp our marketing efforts and make sure that our ads appeal to the right group of customers. Hannah, can you please take over now and tell us what you learned from the focus groups?

 GLOSSARY

As I said a moment ago… – a phrase used when repeating something that one said a few minutes ago, usually as a reminder or to stress its importance

* As I said a moment ago, when you repeat information in a presentation, it is easier for people to remember it.

nosedive – a quick decrease, fall, or decline; going down a lot and very quickly

* When the economy took a nosedive, many foreign companies stopped doing business in that country.

to meet the needs – to provide what someone is looking for; to give people what they require

* We could meet the needs of our busy customers better if our stores were open later each day.

insurmountable – without a solution; unable to overcome; unable to fix

* Yessinia’s parents got divorced because of insurmountable differences between her mom and dad.

solution – an answer to a problem; a way to handle a difficult situation

* If you want your sons to fight less, one solution might be to give them their own bedrooms.

to come up with – to create or invent; to think of something new and creative

* Olga came up with a way to save her department $100 each week.

to revamp – to improve; to make better

* The Flores family revamped their home by painting all the walls.

to take over – to take control of something

* When Condi took over the business, sales increased very quickly in the first year.